Mixer (service)

Mixer was an American video game live streaming platform. The service launched on January 5, 2016, as Beam, under the ownership of co-founders Matthew Salsamendi and James Boehm. The service placed an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream. The service was acquired by Microsoft in August 2016, after which it was renamed Mixer in 2017 and integrated into Microsoft's Xbox division (including top-level integration on Xbox One). In 2019, Mixer gained attention when it signed two top streamers from its main competitor, Twitch—Ninja and Shroud—to a contract with the service. However, citing an inability to scale its operations, Microsoft partnered with Facebook Gaming as a part of its Windows gaming suite. Microsoft began transitioning Windows users from Mixer to Facebook Gaming by the end of July 22. Subsequently, Windows streamers transitioned from Mixer to Facebook Gaming by the end of July 22, and Mixer was shut down on July 22, 2020.