Moosejaw

Moosejaw.com is a defunct online and brick and mortar retailer of outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. The company was founded in 1992 by Robert Wolfe and David Jaffe, two long-time friends who chose to sell camping equipment instead of becoming wilderness guides. In August 2024, the remaining three stores announced their closure and the Moosejaw website was shut down. Moosejaw.com now redirects to Publiclands.com, another subsidiary of Dick's Sporting Goods launched in 2021. Moosejaw.com was named a Top 50 retailer by Internet Retailer (2007), Top 50 retailer by Bizrate (2006), Best of the Web by Forbes magazine, and a Top 500 Retailer by Internet Retailer. Moosejaw was known for its non-sensical marketing, called "Moosejaw Madness". In 2021, the store had twelve physical locations, including eight in Michigan, one in Arkansas, one in Illinois, one in Colorado, one in Missouri, and one in Kansas. According to its website, the first store opened in 1992 in Keego Harbor, Michigan. Moosejaw's official name, as it appears on their corporate charter, is Moosejaw Mountaineering and Backcountry Travel, Inc. In November 2011, Moosejaw released an augmented reality app designed by Marxent Labs which allows shoppers to hold their mobile device over the Moosejaw catalog and view images of the models in their underwear. On September 1, 2012, Moosejaw Mountaineering opened a store in Kansas City, Missouri, located in Country Club Plaza, an upscale retail/dining district south of downtown Kansas City.