MTV2

MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Skydance Corporation, through PMN's MTV Entertainment Group subdivision. The channel launched initially as an all-music video service, once the original MTV had started to shift its programming. As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s. By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were eventually moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year. As of November 2023, MTV2 is available to approximately 50 million pay television households in the United States-down from its 2013 peak of 82 million households. In recent years, MTV2 has lost carriage with the growth of streaming alternatives including its parent company's Paramount+, and has generally been depreciated by Paramount Skydance in current retransmission consent negotiations with cable and streaming providers.