Mumuso

Machine-translated from the German article

Mumuso (own spelling: MUMUSO, Chinese 木木生活, pinyin Mù mù shēng huó, Korean 무궁생활 Mugungsaenghwal) is a Chinese retail company headquartered in Hangzhou that sells lifestyle, cosmetics and household products. The company was founded in Shanghai in November 2014 and, by its own account, operates over 2,000 stores in more than 80 countries on six continents. Internationally Mumuso markets itself as a South Korean brand, similar to the likewise Chinese chain Miniso, which presents itself as Japanese.