NBA on NBC

The NBA on NBC is an American television sports presentation show broadcast by NBC. Television broadcasts of National Basketball Association (NBA) games produced by NBC Sports have aired on American broadcast network NBC, under the NBA on NBC branding throughout three incarnations in its history. The NBA was first televised by NBC from 1954 to 1962. In 1990, the NBA returned to NBC under a multi-year contract which coincided with the dynastic run of Michael Jordan and the Chicago Bulls; the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s. NBC's coverage ended after the 2001–02 season after a 12-year run, when NBC was outbid for the broadcast television contract by Disney (via ABC). In July 2024, it was announced that NBCUniversal had regained rights to the NBA under a new contract, beginning in the 2025–26 season, under the title NBA on NBC and NBA on Peacock respectively, which will see coverage on NBC and streaming platform Peacock. NBCSN was later added in November to televise Monday and some playoff games.