Omega Mart

Omega Mart (stylized as Ωmega Mart) is an interactive art installation created by American arts company Meow Wolf and located in the AREA15 complex in Las Vegas. Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative. It features contributions from over 300 artists and designers. Omega Mart is an example of an alternate reality game. The overarching plot and lore of the Omega Mart Universe is still being solved using various clues (both online and clues present in the physical store). Omega Mart features custom-made products available for purchase, such as Mammoth Chunks, Organic Moth Milk, Nut Free Salted Peanuts, Gender Fluid, and Plausible Deniability, one of the three brands of laundry detergent. Piñatas of the Seven Deadly Sins, designed by artist Justin Favela, are also available for purchase. The installation also features a secret bar, Datamosh, which serves eight specialty cocktails.