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Omnichannel

Variety of channels in a customer's shopping experience

Nº Q16999365 ★★★

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Omnichannel

Variety of channels in a customer's shopping experience

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".

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From Wikipedia

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".

Text: Wikipédia, CC BY-SA 4.0. ·

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