One Times Square

One Times Square (also known as 1475 Broadway, the New York Times Building, the New York Times Tower, the Allied Chemical Tower or simply as the Times Tower) is a 25-story, 363-foot-high (111 m) skyscraper on Times Square in the Midtown Manhattan neighborhood of New York City, New York, U.S. Designed by Cyrus L. W. Eidlitz in the neo-Gothic style, the tower was built in 1903–1904 as the headquarters of The New York Times. It takes up the city block bounded by Seventh Avenue, 42nd Street, Broadway, and 43rd Street. The building's design has been heavily modified throughout the years, and all of its original architectural detail has since been obscured or removed. One Times Square's primary design features are the advertising billboards on its facade, added in the 1990s. Due to the large amount of revenue generated by its signage, One Times Square is one of the most valuable advertising locations in the world. The surrounding Longacre Square neighborhood was renamed "Times Square" during the tower's construction, and The New York Times moved into the tower in January 1905. Quickly outgrowing the tower, eight years later, the paper's offices and printing presses moved to nearby 229 West 43rd Street. One Times Square remained a major focal point of the area due to its annual New Year's Eve "ball drop" festivities and the introduction of a large lighted news ticker near street level in 1928. The Times sold the building to Douglas Leigh in 1961. Allied Chemical then bought the building in 1963 and renovated it as a showroom. Alex M. Parker took a long-term lease for the entire building in October 1973, buying it two years later. One Times Square was sold multiple times in the 1980s and continued to serve as an office building. The financial firm Lehman...