Opium (record label)

Opium (occasionally stylized as 00pium) is an American record label and rap collective founded in 2019 by American rapper Playboi Carti. The label, which is based in Atlanta, Georgia, currently holds five acts: Playboi Carti himself, rappers Ken Carson, Destroy Lonely, and ASAP Nast, and rap duo HXG, all of whom are natives to the city (besides ASAP Nast). The label is also affiliated with a variety of producers including KP Beatz, Lil 88, and F1lthy, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red. Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the 70s and 80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.