Optimus Clix

The website continued operating in NOS's hands until September 15, 2015. Clix had its origins as a website and ISP in 1999 operated by Novis. In 2005, the Clix brand diversified beyond the internet and announced that, after summer, it would launch a triple-play service encompassing internet, landline telephone and television. On June 17, for that end, it signed a protocol with Rádio e Televisão de Portugal to provide content. On September 23, 2008, Clix launched Portugal's first commercial fiber-optic offer, Clix Fibra, in three areas of Lisbon and two of Porto. On January 21, 2010, Sonaecom unified the Optimus brand for telecommunications services; consequently Clix was downsized to its fixed line and fiber brand. The brand unification campaign aired from January 25.