Paglieri

In 2001, the company founded Selectiva Spa, with the brands Aquolina, Pink Sugar, and, since 2010, has owned Schiapparelli Farmaceutici and Agopag, since December 2022. In 1807, Luigi Paglieri opened a shop in Alessandria, in what was then Via Ravanale (currently Via Mazzini). In 1830, the shop was transferred to Piazza Vittorio Emanuele (now Piazza Libertà), in a much more favorable position. The commercial function was also added to the production one, as the production of creams, powders, rouges, and wigs on an artisanal scale began in the back shop. The company Paglieri was founded in 1876 by Luigi Paglieri and his son Lodovico in Alessandria, Italy. Starting as a small family-run business, Paglieri initially focused on the production of traditional Italian perfumes and cosmetics. In the early 1900s Luigi Paglieri, son of Lodovico, had Palazzo Paglieri built, the first in reinforced concrete in that city and the first to have an elevator. It housed the Paglieri family and in the 1930s he opened the factory here.