Paninaro
Custom phenomenon born in the eighties in Milan; obsession with designer clothing and adherence to a lifestyle based on luxury consumption
Nº Q953549 ★★★
Rare · Knowledge
Paninaro
Custom phenomenon born in the eighties in Milan; obsession with designer clothing and adherence to a lifestyle based on luxury consumption
Paninaro (Italian: [paniˈnaːro]) was a social phenomenon in northern Italy during the 1980s that was characterized by an obsession with designer clothing and adherence to a lifestyle based on luxury consumption. It began in the Milanese metropolitan area, later spreading throughout continental Italy.
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From Wikipedia
Paninaro (Italian: [paniˈnaːro]) was a social phenomenon in northern Italy during the 1980s that was characterized by an obsession with designer clothing and adherence to a lifestyle based on luxury consumption. It began in the Milanese metropolitan area, later spreading throughout continental Italy. The phenomenon led to the creation of magazines, films and television programs. Italian designer brands associated with Paninaro such as Stone Island, C.P. Company, Armani, and Fila were adopted by members of the football casual subculture in the United Kingdom.
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