Peacock (streaming service)

Peacock (also known as Peacock TV) is an American subscription video on-demand over-the-top streaming television service owned and operated by Comcast through its entertainment division NBCUniversal. Founded on April 15, 2020, and launched on July 15, 2020, the service primarily carries television shows and films from NBCUniversal brands and other third-party content providers, as well as original series, films, and specials. It is the main streaming outlet of the NBC Sports and Telemundo Deportes divisions, carrying simulcasts of specified events with NBC and Spanish sister network Telemundo. Sports broadcasts, and supplemental coverage not carried on linear television round out its content. Peacock was initially offered in free, "Premium", and "Premium Plus" plans. The free version offered a limited selection of content, while Premium Plus offered ad-free video on-demand content and streaming of NBC affiliates; since January 2023, the free tier is no longer available as an option to new customers unless their subscription lapses. As of July 2026, Peacock had 48 million paid subscribers.