Post-Fordism

Post-Fordism describes a shift in production methods that emerged in the 1980s in response to the stagnation and profitability crisis of Fordist production, which had become rigid, bureaucratic, and less profitable. Post-Fordism is defined by flexible production, the individualization of labor relations and fragmentation of markets into distinct segments. The concept of post-Fordism was originally invented by the economist Robin Murray in the British magazine Marxism Today in 1988. The concept of "Fordism", as a distinct phase in the history of capitalist industrialization, was first developed by Antonio Gramsci in 1934. It gained further attention through Michel Aglietta's book Régulation et crises du capitalisme in 1976. Since the 1980s, the labels of "Fordism" and "post-Fordism" have been widely adopted by labor economists in Europe and North America. However, the exact definition of post-Fordism remains debated among scholars. Fordism was the leading business model for industrial mass production by corporations roughly from the 1910s to the 1960s, adopted during the great expansion of the manufacturing sector in North America, Europe and Japan (see also scientific management and time and motion study). Characteristics of Fordism was a division of work tasks according to the assembly-line model perfected by Henry Ford, and the in-house organization at one large plant location of almost everything required for the enterprise to function (from machinery, manufacture and administration to cleaning, catering and maintenance). Some theorists of post-Fordism argue that the end of the superiority of the US economy is explained by the end of Fordism, across most of the world, and its replacement by more competitive and efficient production models invented mainly in Japan. Post-Fordist production is a competitive business approach which aims to respond quickly, precisely and effectively to the existence of increased consumer choice as well as to the increased importance of the identity and...