Premier Inn

Premier Inn Limited, a subsidiary of Whitbread, is a British limited-service hotel chain with operations in the United Kingdom, Ireland, Germany, Austria, United Arab Emirates, and Qatar. As of 2026, the company owns and operates over 800 hotels, including 85,500 rooms in the UK and Ireland using the slogan 'You know what you're getting'. The company does not license franchises; all hotels are owned and operated by Whitbread. The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge UK. Whitbread bought Premier Lodge in July 2004 and merged it with Travel Inn to form the current business under the name Premier Travel Inn, which was then shortened to the current name in October 2007. Premier Inn accounts for 70% of Whitbread's earnings. In addition to Premier Inn, the company operates hotels under the brands Hub by Premier Inn, a city-centre format with smaller rooms but in-room technology such as tablets, and Zip by Premier Inn, a lower-priced and has a simplified food and drink service and smaller pod-like rooms, some without windows. The chain has a policy of not listing on travel aggregator websites such as Expedia and Hotels.com.