Prestige (beer)

In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%. Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation. In 2005, Prestige began to be exported to select Canadian and U.S. cities. The brand has since been bought by the Dutch brewing conglomerate and the export beer is now brewed in Holland. In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.