Pretty Rhythm

Pretty Rhythm (プリティーリズム, Puritī Rizumu) is a Japanese arcade game series and multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The Pretty Rhythm franchise was first launched in July 2010 with the rhythm and dress-up arcade video game Pretty Rhythm: Mini Skirt. After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara Series in 2014 to 2018. It was then followed up by Kiratto Pri Chan in 2018 to 2021, Waccha PriMagi! in 2021 to 2022, AiPri Series in 2024, with all series grouped under the collective name Pretty Series (プリティーシリーズ, Puritī Shirīzu). A spin-off media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience. The popularity of the games has led to several anime and manga adaptations. In addition, the Pretty Rhythm franchise has also inspired a junior apparel brand, Prism Stone. In 2012, one of their fashion events previously held the Guinness World Records for having the most models modeling on the catwalk.