Project Ara

Project Ara was a modular smartphone project under development by Google. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a Google subsidiary. Google retained the ATAP group when selling Motorola Mobility to Lenovo, and it was placed under the stewardship of the Android development staff; Ara was later split off as an independent operation. Google stated that Project Ara was being designed to be utilized by "6 billion people": 1 billion current smartphone users, and 5 billion feature phone users. Under its original design, as envisioned by NewDealDesign, under the leadership of Gadi Amit, Project Ara was intended to consist of hardware modules providing common smartphone parts, such as processors, displays, batteries, and cameras, as well as modules providing more specialized components, and "frames" that these modules were to be attached to. This design would allow a device to be upgraded over time with new capabilities and upgraded without requiring the purchase of an entire new device, providing a longer lifecycle for the device and potentially reducing electronic waste. However, by 2016, the concept had been revised, resulting in a base phone with non-upgradable core components, and modules providing supplemental features. Google planned to launch a new developer version of Ara in the fourth quarter of 2016, with a target bill of materials cost of $50 for a basic phone, leading into a planned consumer launch in 2017. However, on September 2, 2016, Reuters reported that two non-disclosed sources leaked that Alphabet's manufacture of frames had been canceled, with possible future licensing to third parties. Later that day, Google confirmed that Project Ara had been shelved.