Samsung YEPP

Yepp was Samsung Electronics' digital audio player brand until Samsung decided to retire most of their family brands in February 2011. From then on, their MP3 players were simply branded "Samsung" worldwide until they discontinued all of them in late 2013. The brand included a wide range of hard-drive based as well as flash-memory based players. The name is claimed to be an acronym for "young, energetic, passionate person". The Yepp brand was first introduced at CES 1999 in Las Vegas where the first Samsung mp3 players have been unveiled (YP-E, YP-B and YP-D series). Samsung MP3 players were branded "Yepp" worldwide until 2003. From then Samsung only kept this brand for the Korean market while the players sold in the rest of the world were simply branded "Samsung". Samsung finally dropped the Yepp brand in Korea too since 2011. Even though it has disappeared for 10 years in Europe and America, it is still common among the users to refer to the Samsung MP3 players as "Yepp". As of November 2013, Samsung discontinued their MP3 players line in most countries.