Satoru Iwata

Satoru Iwata (Japanese: 岩田 聡; December 6, 1959 – July 11, 2015) was a Japanese businessman, video game programmer and producer. Beginning in 2002, Iwata served as the fourth president of Nintendo, as well as the chief executive officer (CEO) of Nintendo of America from 2013 until his death in 2015. Iwata was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware. Born in Sapporo, Iwata expressed interest in video games from an early age and created his first simple game while in high school. He majored in computer science at the Tokyo Institute of Technology. In 1980, he joined the game developer HAL Laboratory while attending the university. At HAL, he worked as a programmer and closely collaborated with Nintendo, producing his first commercial game in 1983. Games to which he contributed include EarthBound and many games in the Kirby series. Following a downturn and near-bankruptcy, Iwata became the president of HAL in 1993 at the insistence of Nintendo president Hiroshi Yamauchi and brought financial stability. In the following years, he worked in the development of the Pokémon and Super Smash Bros. series. Iwata joined Nintendo as the head of its corporate planning division in 2000. Nintendo saw growth under Iwata and, when Yamauchi retired, he was sworn in as the company's president in May 2002. Under Iwata's leadership, Nintendo developed the Nintendo DS and Wii game consoles, helping the company achieve massive financial success. As a self-declared gamer, he focused on expanding the appeal of video games across demographics through a "blue ocean" business strategy. Nintendo attained record profits by 2009, and Barron's placed Iwata among the top 30 CEOs worldwide. Iwata expanded his strategy by defining a quality-of-life product line for the Wii that evolved...