Sitecore

The platform incorporates AI-driven tools intended to support content operations, customer engagement, and personalized digital experiences across marketing channels. The company was founded in 2001 in Denmark. In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites and turned their invention into a content management system product. In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily at corporate marketing departments and marketing service providers. Sitecore has grown via acquisition since 2011, with its latest acquisition being GEO startup Scrunch in June 2026.