Snuggle

Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid (in concentrate and ready-to-use forms). In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the Sun Products Corporation. On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.