Social learning theory

Social learning theory is a psychological theory of social behavior that explains how people acquire new behaviors, attitudes, and emotional reactions through observing and imitating others. It states that learning is a cognitive process that occurs within a social context and can occur purely through observation or direct instruction, even without physical practice or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is consistently rewarded, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual. Albert Bandura is widely recognized for developing and studying it.