Soueast

Chinese automobile manufacturing company based in Fuzhou, Fujian

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From Wikipedia

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque. It used to manufacture Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%), before Mitsubishi's exit in 2021 and acquisition by Chery in 2024. The name "Soueast" merges "South" and "East" (from China's southeast Fujian Province), symbolizing its history and culture. Now, it also stands for "Soul Ease" – promoting an ease lifestyle.

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