Star (Disney+)

Star (stylized as ST★R) is an over-the-top content brand owned by Disney Streaming. Launched on 23 February 2021, Star primarily operated as a content hub on Disney+ in countries outside of the United States, and now exclusively operates as a content hub on Disney+ in Japan. Star's content is similar to that of the Disney-owned American streaming service Hulu; it includes films and television series that fall outside of the core Disney+ content brands, including original productions from Hulu, ABC, FX, and Freeform, and content from the libraries of 20th Century Studios and its subsidiaries, ABC Signature, Touchstone Pictures, and Hollywood Pictures among others. Disney CEO Bob Chapek stated that the "Star" brand was used instead of Hulu because it was more recognizable in international markets. In August 2021, Disney launched the Star brand in Latin and South America as a separate subscription service known as Star+, which also included sports content from ESPN Latin America and Brasil, and other third-party content. Star+ was discontinued in 2024, with its content merged into Disney+ under the Star brand as in other markets. In 2023, after Disney acquired Comcast's share in Hulu to give it full ownership, the company began to similarly introduce a Hulu content hub to Disney+ in the United States for users subscribed to both services. In August 2025, Disney announced plans to replace Star with Hulu as its global general entertainment brand, which took effect on 8 October 2025, with Japan being the only country to retain the Star branding due to Disney not owning the Hulu brand in Japan.