Stone Island

Stone Island is an Italian brand specialised in sportswear headquartered in Ravarino, Emilia-Romagna. Its core branding includes a nautical star and compass, both of which is printed or overlaid atop a button-on cloth badge with green, yellow, and black detailing. The brand combines influences from sportswear and nautical apparel with details inspired by military uniforms, and is characterized by a functional aesthetic and the use of innovative textile solutions, including reflective fabrics, dyeing recipes, and fabric treatments applied to its garments. It is seen as a global staple of youth subculture including Italian Paninari, English football casuals, British, American, and Canadian hip hop culture. In the sports world, the brand was initially associated with football supporters, but, over time, the brand was gradually endorsed by an array of athletes and prominent sports figures, including Éric Cantona, David Beckham, Pep Guardiola, and Paolo Maldini, contributing to Stone Island’s broader mainstream recognition. It was acquired by Italian fashion house Moncler in 2020 for €1.15 billion.