Swanage

Swanage () is a coastal town and civil parish in the south-east of Dorset, England. It lies at the eastern end of the Isle of Purbeck and is one of its two towns, approximately 6+1⁄4 miles (10 km) south of Poole and 25 miles (40 km) east of Dorchester. In the 2011 census, the civil parish had a population of 9,601. Nearby are Ballard Down and Old Harry Rocks, with Studland Bay and Poole Harbour to the north; within the parish are Durlston Bay and Durlston Country Park to the south of the town. The parish also includes the areas of Herston, just to the west of the town, and Durlston, just to the south. The town, originally a small port and fishing village, flourished in the Victorian era, when it first became a significant quarrying port and later a seaside resort for the rich of the day. Today, the town remains a popular tourist resort, which is the town's primary industry; many thousands of visitors come to the town during the peak summer season, drawn by the bay's sandy beaches and other attractions. During its history, the bay was listed variously as Swanawic, Swanwich and Sandwich, and only in more recent history as Swanage. The town is located at the eastern end of the Jurassic Coast, a World Heritage Site. The town contains many listed buildings and two conservation areas – Swanage Conservation Area and Herston Conservation Area.