Swarovski

Swarovski (, German: [svaˈrɔfski] ) is an Austrian luxury goods conglomerate that designs, manufactures, distributes and sells jewellery, watches and glass. The company is based in Wattens, Tyrol and was founded in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewellery, rhinestone, watches and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines. Swarovski jewellery is regarded as one of the most prestigious manufacturers of luxury goods. FashionUnited ranked Swarovski on its Most Valuable Fashion Brands list as 22nd in 2025, with a brand value of $4.8 billion. Today, the Swarovski Crystal Business is one of the highest-grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018). Swarovski is now run by the fifth generation of family members. It has been announced, however, that for the first time in the company's key history, senior management positions will come to be filled by non-family members during the course of 2022.