Takis

Takis is a Mexican brand of flavored rolled tortilla chips produced by Barcel, a subsidiary of Grupo Bimbo. First sold in Mexico in 1999 as Taquis, the brand was renamed to Takis in 2004. Barcel originally intended to aim Takis toward the Hispanic demographic, but its popularity quickly spread. The snack was introduced to the United States in 2001 and Canada in 2015. Takis chips come in numerous flavors, the best selling of which is the chili-lime "Fuego" flavor, sold in distinctive purple bags, introduced in 2006. The shape of Takis is fashioned after the taquito. Besides the rolled corn chips, Takis produces other snacks with the same flavor lines, including different potato chip varieties, corn "stix", and big peanuts