Technics (brand)

Technics (テクニクス, Tekunikusu) is a Japanese audio brand established by Matsushita Electric (now Panasonic) in 1965. Since 1965, Matsushita has produced a variety of HiFi and other audio products under the brand name, such as turntables, amplifiers, radio receivers, tape recorders, CD players, loudspeakers, and digital pianos. Technics products were available for sale in various countries. The brand was originally conceived as a line of high-end audio equipment to compete against brands such as Nakamichi. From 2002 onwards products were rebranded as Panasonic except in Japan and CIS countries (such as Russia), where the brand remained in high regard. Panasonic discontinued the brand for most products in October 2010, but it was revived in 2015 with new high-end turntables. The brand is best known for the SL-1200 DJ turntable, an industry standard for decades.