Testimonial
Written or spoken statement extolling the virtue of a product or person
Nº Q1795654 ★★★
Rare · Knowledge
Testimonial
Written or spoken statement extolling the virtue of a product or person
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.
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From Wikipedia
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
Text: Wikipédia, CC BY-SA 4.0. ·
