The WB

The WB Television Network (known simply as The WB, and nicknamed "The Frog" after former mascot Michigan J. Frog) was an American broadcast television network that launched on January 11, 1995, as a joint venture amongst Warner Bros. Entertainment (the network's namesake and controlling owner), Tribune Broadcasting, and network president Jamie Kellner. It aired programs targeting teenagers and young adults aged 13 to 34, while its children's programming block, Kids' WB, targeted youth aged 4 to 12. On January 24, 2006, Warner Bros. and CBS Corporation announced plans to merge The WB and competitor UPN into a new network, The CW, later that year. The WB ceased broadcasting on September 17, 2006, with some programs from both it and UPN (which shut down two days earlier) moving to The CW when it launched the following day, September 18. Time Warner re-used the WB brand for an online network that operated from 2008 to 2013 in the United States, which offered programs from the television network and the defunct In2TV service created before Time Warner's spinoff of AOL.