Truth sandwich

1. Start with the truth. The first frame gets the advantage. 2. Indicate the lie. Avoid amplifying the specific language if possible. December 1, 2018 A truth sandwich is a technique in journalism to cover stories involving misinformation without unintentionally furthering the spread of false or misleading claims. It entails presenting the truth about a subject before covering misinformation, then ending a story by again presenting truth. Margaret Sullivan summarized it as "reality, spin, reality — all in one tasty, democracy-nourishing meal". The idea was developed by linguist George Lakoff, and the name was coined in June 2018 by Brian Stelter of CNN.