Up-Front Group

Up-Front Group Co., Ltd. (株式会社アップフロントグループ, Kabushiki gaisha Appu-Furonto Gurūpu) is a Japanese entertainment company specializing in artists' development, management, and production. It is structured as a holding company for various entertainment companies that represent various areas within the industry and work with each other. Its subsidiaries include the talent agency Up-Front Promotion that trains and manages female idol singers and the music and video production company Up-Front Works that operates such record labels as Zetima, Piccolo Town, Hachama, Rice Music. Up-Front Promotion idols release their music through Up-Front Works' in-house labels. Moreover, Up-Front Works issues idols and non-idols affiliated with other talent agencies belonging to Up-Front Group, such as J.P Room and Up-Front Create.