Von Dutch

Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals. French designer Christian Audigier helped popularize the brand in the early 2000s. Von Dutch was repurchased in 2009 by Groupe Royer S.A., through its Luxembourg subsidiary Royer brands International S.a.r.l. In 2024, WSG (White Space Group) purchased the global rights from Groupe Royer S.A. The clothing brand gained popularity in the US and attracted the attention of celebrities such as Paris Hilton, Whitney Houston, Madonna, Britney Spears, Justin Timberlake, Jay-Z, Ashton Kutcher and Eric Church.