Windows Media Video

Windows Media Video (WMV) is a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework. WMV consists of three distinct codecs: the original video compression technology, known as WMV, originally designed for Internet streaming applications as a competitor to RealVideo, and WMV Screen and WMV Image compression technologies, which cater to specialized content. After standardization by the Society of Motion Picture and Television Engineers (SMPTE), WMV version 9 was adapted for physical-delivery formats such as HD DVD and Blu-ray Disc and became known as VC-1. Microsoft also developed a digital container format called Advanced Systems Format to store video encoded by Windows Media Video.