World Industries

World Industries is an American brand that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1989. Later that year, Rocco was joined by skater, Rodney Mullen, and then Mike Vallely. As of 2014, World Industries operates under GVS America, a subsidiary of INA Sports Inc. & FGL Sports Ltd. The company also makes and sells longboards. The company was initially known for its cavalier attitude through its marketing and handling of their team riders, most notably through their use of attack ads mocking rival skate companies as well as board designs that are either deemed offensive or bordering towards copyright infringement, with which they simply brush off any cease-and-desist letters they receive from companies such as Disney and the Church of Scientology among others.