WWTV

WWTV (channel 9) in Cadillac, Michigan, and WWUP-TV (channel 10) in Sault Ste. Marie, Michigan, collectively branded as 9&10, are television stations serving as the CBS affiliates for Northern Michigan. They are owned by Heritage Broadcasting Company (doing business as 910 Media Group), which provides certain services to Cadillac-licensed dual Fox/CW+ affiliate WFQX-TV, channel 32 (and its Vanderbilt-licensed full-time satellite, WFUP, channel 45) under a shared services agreement (SSA) with Cadillac Telecasting. The stations share studios on Cass Street in downtown Traverse City; WWTV's transmitter is located on 130th Avenue northeast of Tustin, while WWUP's tower is near Goetzville, Michigan. WWUP operates as a full-time satellite of WWTV; aside from the transmitter, it does not maintain any physical presence in Sault Ste. Marie, Michigan. Together, the two stations serve the largest television market east of the Mississippi River, covering 23 counties in the northern Lower Peninsula and three counties in the eastern Upper Peninsula. In addition, WWUP's signal can be received by viewers in Northern Ontario including Sault Ste. Marie's Canadian sister city.