Aiazzone

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Aiazzone was the commercial name of a corporate group operating first in the industrial production of furniture sector, and then in marketing, whose main nucleus was founded in Biella by the entrepreneur Mario Aiazzone and subsequently directed by his son Giorgio. The group was characterized in the eighties by the intensive use of television advertising, and with a brief experience also in the field of local television broadcasting, growing until the death of Giorgio Aiazzone, which occurred in a plane crash on 6 July 1986. The notoriety became national in 1984, when the television presenter and telemarketer Guido Angeli became its main testimonial using the motto Provare per credere! ("Seeing is believing!"). Its teleshopping was then continued by another television huckster, Walter Carbone.