Ala Modalaindi

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Ala Modalaindi (transl. 'That is how it started') is a 2011 Indian Telugu-language romantic comedy film written and directed by B. V. Nandini Reddy under the Sri Ranjith Movies banner. It stars Nani, Nithya Menen (in her Telugu debut) and Sneha Ullal with the music composed by Kalyani Malik. The film's cinematography is performed by Arjun Jena with editing by Marthand K. Venkatesh. Released on 21 January 2011, the film opened to favorable reviews by critics and became a commercial success. The film grossed ₹150 million (equivalent to ₹310 million or US$3.2 million in 2023) on a budget of ₹40 million (equivalent to ₹82 million or US$860,000 in 2023). Reddy won the Nandi Award for Best First Film of a Director SIIMA Award for Best Debut Director – Telugu. The film is considered one of the "25 Greatest Telugu Films Of The Decade" by Film Companion. The film is remade in Tamil as Yennamo Yedho (2014), in Kannada as Bhale Jodi (2016) and in Bangladeshi Bengali as Olpo Olpo Premer Golpo (2014).