Alex Rif

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Alex Rif (Hebrew: אלכס ריף; born 1986) is an Israeli poet, cultural-social entrepreneur, community organizer and podcast host whose works are published in the Hebrew language. Rif is the founder CEO of The Cultural Brigade, a social activist movement which rebranded Russian-Israeli culture and made the Russian-speaking immigrants feel at home. The Cultural Brigade is a subgroup of a larger Russian-Israeli social activist group, Generation 1.5. Rif's book of poetry, Silly Girl of the Regime, earned numerous awards, including the Matanel award for Promising Young Jewish Poet and the Bourgeoning Poets Award from the Ministry of Culture. In 2026, during the election campaign for the 26th Knesset, she announced that she was joining the Yashar! party with Gadi Eisenkot. As a part of her campaign, Rif said that Yashar! will vote to protect and preserve Israel's Law of Return, including its Grandchild Clause, which allows anyone with a Jewish grandparent to move to Israel and to get immediate Israeli citizenship after arriving in Israel.