Baby Einstein

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Baby Einstein (stylized in all lowercase) is an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby Einstein Company (formerly known as I Think I Can Productions). The videos show babies and toddlers simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, as well as traditional nursery rhymes and sometimes famous artworks by Vincent van Gogh, Claude Monet, Leonardo da Vinci, Edgar Degas, etc. The video series is also known for its puppets, which are all animals who seldom speak, mostly communicating in simple sounds and their respective animal noises. The Baby Einstein Company has also released a companion series aimed at preschoolers, called Little Einsteins, which in a similar fashion teaches young children classical music and music appreciation. Clark eventually made another sister show called WeeSchool in 2013 to 2018. Baby Einstein was introduced to the public in 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001, and October 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand. Baby Einstein videos are produced by Family Home Entertainment, Artisan Entertainment and The Walt Disney Company.