BBC Prime

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BBC Prime was the BBC's general entertainment TV channel in Europe, the Middle East, Africa, South Asia and Asia-Pacific from 30 January 1995 until 11 November 2009. The network resulted from the division of BBC World Service Television (1991–1995) into two services: BBC Prime and BBC World (now BBC News). On 11 November 2009, BBC Prime was replaced by BBC Entertainment. It provided entertainment programming coming in from the BBC Worldwide back catalogue, though until 1998, through European Channel Management, it had access to the Thames Television catalogue as well, as Pearson was one of its backers. It also had a CBBC block (replaced with a CBeebies block in 2006). Initially only available in Europe, the channel expanded to cover the Middle East and Africa in 1999 and Asia in 2004. Between 2006 and 2009, the BBC Prime branding was phased out in favour of BBC Entertainment.