Bonchon Chicken

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Bonchon International Inc., operating under the name Bonchon Chicken (Korean: 본촌치킨; Hanja: 本村치킨; pronounced [pɔntɕʰɔn], which means "my hometown"), is an international fast food chain that specializes in Korean fried chicken. The company was founded in 2002 by Jinduk Seo in Busan, South Korea, and currently has its headquarters in Dallas, Texas. Bonchon is considered to be one of the biggest Asian restaurant chains by revenue in the United States. The chain is credited as the first Korean fried chicken brand to expand internationally, bringing a broader wave of Korean food chains to global markets. The brand is primarily known for its double-frying process and own-recipe sauces. These sauces are manufactured centrally at the South Korean facilities to maintain consistency across all franchises worldwide. To overcome competition within their home country, Bonchon stopped its South Korean restaurant activities in 2016 and switched to a pure export-oriented franchise. At present, there are around 500 restaurants located in over 10 different countries and regions. Among the most significant markets, there are the US, the Philippines, and Thailand. The company has been majority owned by South Korea-based private equity firm VIG Partners since December 2018. Since then, the brand moved its global headquarters from South Korea to the US, launched new fast-casual dining formats, and put the business up for auction in 2026. In its journey of expanding globally, the chain has at times come under public criticism on premium pricing and labor issues.