Canon EOS 5D Mark IV

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The Canon EOS 5D Mark IV is a professional-grade 30.4-megapixel full-frame digital single-lens reflex (DSLR) camera made by Canon. Announced on 25 August 2016 as the successor to the EOS 5D Mark III, the camera featured a 61-point autofocus system inherited from the EOS-1D X Mark II, Dual Pixel CMOS AF for both stills and video, DCI 4K video recording, a fully touch-enabled LCD screen, and built-in Wi-Fi and NFC connectivity. The camera went on sale in September 2016 with a retail price of $3,499 in the US, £3,599 in the UK, and €4,129 in the Eurozone. The EOS 5D Mark IV received positive reviews from photography critics and won multiple industry awards, including the Technical Image Press Association (TIPA) Best Full-Frame DSLR Expert award in 2017 and the European Imaging and Sound Association (EISA) Professional DSLR Camera 2017–2018 award. Reviewers praised the camera's improved image quality, particularly its enhanced dynamic range, touchscreen interface, and Dual Pixel AF system, with Digital Photography Review describing it as "the most refined 5D yet" and an evolutionary update that offered "appreciably better quality" than its predecessor. However, some reviewers noted limitations in video capabilities, particularly the Motion JPEG codec for 4K recording and the 1.64x crop factor in 4K mode. Since the Mark IV's release, Canon has not produced another DSLR in this market segment, with the EOS R5 mirrorless camera effectively serving as its successor. In March 2026 the camera was discontinued in Japan, although it remained available in some other markets.