Chagee

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Sichuan Chagee Enterprise Management Co., Ltd., branded as CHAGEE, is a Chinese milk tea chain. It was founded in Yunnan in June 2017 by Zhang Junjie. Its Chinese name, 霸王茶姬 (pinyin: Bà Wáng chájī), is based on the traditional Chinese opera The Hegemon-King Bids His Lady Farewell (Chinese: 霸王别姬; pinyin: Bà Wáng Bié Jī), with the logo based on a huadan opera actor. Its signature product is milk tea, made with fresh milk added to whole-leaf tea, named after ancient Chinese poems. Drinks are generally priced at RMB 20 (US$2.78) for large sizes, and RMB 16 (USD 2.22) for small sizes. The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging. The company operates on a franchising model.