Chunghwa (cigarette)

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Chunghwa (simplified Chinese: 中华; traditional Chinese: 中華; pinyin: Zhōnghuá) is a Chinese cigarettes brand produced by the Shanghai Tobacco Group, a subsidiary of China Tobacco. Chunghwa is marketed as a premium brand, the package design is a bright red color with the Tiananmen and its Huabiao pillars in gold on the front. "Chunghwa", or Zhonghua (中华/中華), is one of the common names for China. As a result, advertisements usually use the name as a pun, though this practice has been controversial. For example, the slogan "Love Our Chunghwa" could also be translated as "Love Our China" and could therefore be used as an advertisement. The cigarettes smell like plums and are reported to have been the preferred cigarette brand of Mao Zedong. The Chunghwa brand can be considered to be a status symbol, and the cigarettes are often given as gifts.