Colleen Howe

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Colleen Janet Joffa Howe (February 17, 1933 – March 6, 2009) was a sports agent and political candidate. Howe founded Power Play International and Power Play Publications to manage the business interests of her husband, Hall of Fame ice hockey player Gordie Howe, as well as those of their sons Marty and Mark. She was married to Gordie for 55 years, until her death. As a civic leader, she brought the first Junior A hockey team to the United States, built the first indoor rink for public use in Michigan, and ran for Congress. In 2000, as "Mrs. Hockey", Howe received the Wayne Gretzky International Award, presented to individuals "who have made major contributions to the growth and advancement of hockey in the United States"—from the United States Hockey Hall of Fame, along with her husband (known as "Mr. Hockey") and their two sons Mark and Marty. Howe was one of the founders of the Detroit Junior Red Wings, the first Junior A hockey team in the United States. She served as general manager for three years and formed Power Play International to manage Gordie, Marty and Mark's business interests. She registered her husband's name (Gordie Howe), nickname (Mr. Hockey), and her own nickname (Mrs. Hockey) as trademarks.