Grill'd

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Grill'd is an Australian restaurant chain specialising in hamburgers, founded in 2004 by Simon Crowe in Hawthorn, Melbourne. The company operates 172 locations across Australia and one international location in Seminyak, Bali, operating primarily as a company-owned business with some franchised locations. The chain markets itself as a healthier alternative to traditional fast food, using grass-fed and free range beef and lamb since 2010, and RSPCA-approved chicken since 2016. Grill'd has expanded its menu to include plant-based alternatives and fried chicken products, while implementing community engagement programs such as its Local Matters initiative. The company has faced controversies over labour practices, including allegations of underpaying staff through trainee programs and disputes over working conditions, resulting in legal action and industrial disputes. As of June 2026, the company is being taken to court by the Australian Competition & Consumer Commission for allegedly greenwashing and misrepresenting donations as part of a promotion.