Hövding

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Hövding ("Chieftain" in Swedish) is an airbag for cyclists, launched in November 2011. It was invented by Anna Haupt and Terese Alstin in Malmö, Sweden in 2005 as a thesis for the founders' Master of Industrial Design at the Faculty of Engineering at Lund University in Sweden. Their studies included the comparison of accelerometer data from bicycle crashes against 'typical' cycling. The Hövding contains accelerometers that detect unusual movements which then deploys the airbag if the movement patterns match the profile of a crash. Each Hövding airbag also contains an event data recorder which records the accelerometer data 10 seconds before a deployment. The Hövding collar is made of waterproof material, and has interchangeable fabric shells to allow colour selection. Founders Anna Haupt and Terese Alstin left the company in 2015. Following a mandatory recall in 2023, the company went bankrupt. In August 2025 it was announced that the brand and patents were bought by iSi Group under the division iSi Wearables and that Hövding 4 was in development.